Home - 2019 - June (Page 2)

Month: June 2019

Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Running

Posted on June 4, 2019 in Uncategorized

Online Display Advertising For Automotive Dealership Owners

Posted on June 3, 2019 in Uncategorized

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

Aiding Your Dealership With Automotive Fixed Ops Magazine

Posted on June 2, 2019 in Uncategorized

If you own a dealership and you find you aren’t earning as much money as you had originally hoped, you could find a few really sweet ways to change this! One of the coolest things you could do is use automotive consulting from fixed ops magazine. Fixed Ops magazine has a consulting service called Fixed Ops Consulting which could help you create a customized business plan for your business needs.

More significantly, the Foxed Ops Consulting service could help teach the employees you have currently so as to assist get and keep customers. Automotive training for your personnel is an enormous benefit. Not only will it assist them in your business and help your company make a lot more cash, but it would even help them understand the business too – enriching their lives for further education in the automotive industry.

The automotive consulting would assist your employees learn about how to get new clients and how to keep the ones you have – the repeat sales, which are among the most important sales you could get! How does something like this work? Do you need to pay Fixed Ops Consulting? How long will it take? This procedure is in fact an extremely simple one.

They’ll come to your business and observe for several days at a time. This observation period will aid them see where you and your business requires help and where you’re flourishing. Once the automotive consulting team takes in all this data, they’ll then come up with a business plan in order to fix any problems they see. This will probably include automotive training for your employees.

The auto industry is eternally changing and if you have an employee who got their degree 20 years ago, chances are the rules have changed in the past 5 years. So it’s vital to keep everyone on the up and up and keep them fresh! Upon changing what requires to be fixed and giving automotive training to your employees, they even keep what was working.

Don’t worry, they will not change everything, just the things which need a changin’! Once they put the plan into play and everyone gets into the groove of things, the Automotive Consulting team from Fixed Ops magazine will return to your place of business and see how well the new business plan worked, they would even see if you are having an increase in earnings as well as new customers added to the pack.

They’ll also be available to make new suggestions and answer any questions or concerns you may be having about the business, business plan, or automotive training. Fixed ops Consulting looks at all aspects of your business – not just sales. They also look at customer service and the sales department too since this is the “core” aspect of your business.

If your sales individuals are very slack and don’t actually know how to “sell”, that is okay. They will offer training to these employees also with service advisor training or service manager training.

Top